Yili introduces ‘dual centers’ and ‘dual integration’ strategy at the Global Dairy Congress
From June 22 to 24, Yili Group, Asia’s largest dairy company, participated in the 14th Global Dairy Congress. As the only invited speaker from China, Dr. Zhanyou Yun, Assistant President of Yili, attended the keynote session and delivered a speech entitled “Driving innovation and branding”.
At the World Dairy Innovation Awards ceremony, an annual event held during the Global Dairy Congress, the judging panel considered 222 entries from 25 countries across 20 categories, and Yili won three awards, including “Best Dairy Drink” for Cute Star Rub Your Tummy dietary fiber yogurt drink, “Best Functional Dairy” for TOORAN Black Milk Powder and “Best Packaging Design” for SATINE X Palace Museum Product of Special Edition. Notably, Yili is the only award winner from Asia and also the one with the most nominations and awards globally.
“The era of Industry 4.0 calls for dairy players to embrace digital technology in order to drive greater innovation. Always putting our customers first, Yili has established ‘dual centers’ online and offline and achieved the ‘dual integration’ of informatization and digitalization. Digital technology also empowers our partners to improve their efficiency and will ultimately help to provide products of even higher quality for global consumers.” said Dr. Yun.
Creating digital tools for the development of a smart dairy industry
As consumer needs become personalized and segmented, Yili has been developing a wide range of digital tools to stay ahead of the market. The company has established its own “radar” to track consumers’ evolving demands and receive feedback around their experiences, as well as a series of platforms for product lifecycle management (PLM), compliance and standard platform management, and risk assessment.
Based upon nearly two decades of research, Yili has become the first Chinese company that sets up its own breast milk database. Together with Wageningen University & Research, Yili has applied the key research findings to its Jinlingguan infant formula.
Introducing digital transformations throughout the industry chain
For Yili, achieving true digitalization means transforming the entire industry chain through the deployment of cutting-edge Internet technologies.
In the upper reaches of the industry chain, Yili actively promotes digital farming and is building smart pastures. Using Yili’s digital management system, pasture workers are able to keep real-time digital health records for every cow. In the middle of the industry chain, Yili has been accelerating the construction of “smart factories”. Downstream, Yili has been promoting the concept of “new retail” to optimize consumer shopping experiences and achieve the full integration of online and offline channels.
Driving product innovation through “dual integration”
Yili integrates IT applications with the dairy industry, and uses big data to accurately understand consumers’ rapidly evolving needs.
For example, after finding out that 80% of Asians have a lactose deficiency, Yili spent four years on product development to help address this issue and came out with the new lactose hydrolysis technology and the Shuhua Lactose Free Milk. Based upon its big data radar platform, Yili has collected and taken into consideration consumer recommendations around the rapid launch of its new AMBPOMIAL products.
About Yili Group
Yili ranks among the Global Dairy Top 5 and has sustained an undisputable position of No. 1 in Asia for seven successive years. Yili is also China’s largest dairy producer, offering the largest number of products. Thanks to its exceptional product quality, leading service capabilities and comprehensive capacity for sustainable development, Yili is well-respected and received among global event organisers, national and local governments and the public. Yili was selected to serve as the exclusive supplier of dairy products and services at major international events, including the Beijing 2008 Olympic Games, the Expo 2010 Shanghai China, the G20 2016 China, the 2019 7th CISM Military World Games, and the Beijing 2022 Winter Olympic Games. Yili has also become a partner of the World Economic Forum, the Boao Forum for Asia, and the World Internet Conference.